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Expert Team
   Position: Index - About Us
Mr. Ivan Lu Director&General Manager
MBA, Senior Economist and Chinese registered Consulting Engineer. Consultant of Shanghai World Expo 2010. Bureau participant and member of the Expert Group. Mr. Lu has more than 20 years consulting experience and was formerly in charge of the SICC Project Department. In his consulting career he has taken part in and directed nearly 500 projects, leading the company in service with more than 300 national and overseas enterprises. He has maintained a broad partnership and has cultivated many prestigious goods, real estate ventures and exhibitions.
Study aspect: Management Consulting, Investment Consulting, Market Research.
Representative Cases:
- Plan of World Bank SIERP loan project
- Investment operation study for BCG, Japan in China
- Operation and Implement plan of Shanghai World EXPO.
- Commercial retailing & real estate development consulting for Zhuhai Duty Free Group
- Commercial position of Mingtian Square
- Plot investment opportunity research of Shanghai City-god Temple
Ms. Diana Zhu Senior Consultant
Vice President of the company. Bachelor's degree of Science and qualified Economist. Experience includes four years of large-scale enterprise group engineering design work; three years futures brokerage company transaction management; nine years market research firm study and project management experience; in addition to three years enterprise management experience. Clients serviced include: Shanghai Jahwa, China First Pencil, LFX, DHS,HCG,Power Dekor, Bank of Communication, Changxing Intelligent System,Shanghai Science Museum,Shanghai 2010 Expo,Xian 2011 International Horticultural Expo,and Zhuhai Duty-free Group.
Study aspect: Industry and benchmark research; business planning and operation management consulting; investment feasibility study
Representative Cases:
- China SPA industry and benchmarking enterprise research
- Market Research of China High-end Healthcare Services
- Pre-paid stored card and Credit Card Market Research
- Shanghai and Xian Expo Business Planning & Operation Management Consulting
- Shanghai Pudong International Airport Duty-free Market Research & Investment Feasibility Studies
- Industry research of daily chemistry goods
Mr. Neal Wang Senior Consultant
Master degree of Management. Have 7 years’ experience in project consulting, independently in charge of more than 50 projects, including overseas ones in Japan, in Chile, etc. Have serviced companies and governmental institutions such as Shanghai Word EXPO. WinesofChile, Franshion Properties, Shanghai Tobacco, SH LINGANG Group, ZHANGJIANG Group, Expo2011 Xi’an, etc.
Study aspect: Industry research, Investment Consulting, Management Consulting.
Representative Cases:
- Shanghai Word EXPO’s consulting project, including overall operation management plan, objective evaluation index system plan, budget control plan for China Pavilion & the Theme Pavilion’s display construction, and logistic operation plan, etc.
- Market opportunity study of Japan BCG vaccination product in China
- China’s wine market research for WinesofChile
- Feasibility study for Franshion Properties’ development of land in Changshan Meixi Lake central area
- Feasibility study of Shanghai Kangqiao’s producer service industry cluster district
- Feasibility study of ZHANGJIANG Group’s semiconductor industry park
Ms. Sandy Chen Senior Consultant
Dual bachelor degree of Advertising and Business Administration, qualified in Marketing Specialist and Management Consultant. Have 7 years’ experience in market study and 4 years’ in project management. Have serviced clients mainly including Shanghai Word EXPO. Bureau, Suntory, Electrolux, Sony, Lawson, SMG group and JUSS Event, etc..
Study aspect: Consumer research, Marketing Plan, Commercial real estate research.
Representative Cases:
- Market research and retail business plan of the franchise product of Shanghai Word EXPO.
- Business zone and commercial establishment research in different cities
- Wine & soft drink consumer research
- Home building materials consumer research
- B2C & C2C e-commerce channel research of clothing and cosmetic industry
- Hotel and relative establishment research in the Yangtse Delta
Ms. Tina Gu Senior Consultant
Master degree of applied mathematics, Bachelor degree of Statistics. Qualified in Economic Engineer and Management Consultant. Have 5 years’ experience in market study. Have serviced clients main include JUSS Event, Bank of Communication, Shanghai Word EXPO, Sony and Tiger, etc..
Study aspect: Industry study, Competitive corporation study, Retail study, CSI.
Representative Cases:
- Retail Survey of Home Care Products
- Typical cosmetic brands survey
- Credit Card Market Research
- Minghang Residents Satisfaction Survey on 10 Practical Projects
- Customer Satisfaction Investigation of Laptops’ After Service]
- Evaluation of 2010 EXPO business services system
Mr. Bruce Gao Senior Consultant
Master’s degree of Economics. Have 3 years’ experience in consulting field, and 3years’ experience in IC manufacturing and insulation industry. Have serviced clients main include Shanghai Word EXPO Bureau. Zhejiang Jiaxin Development Company, Xian Horticultural EXPO, Shanghai Oriental Hospital, Shanghai Changxing, Nuplex, etc..
Study aspect: Industry Study, Investment Opportunity, Feasibility Study.
Representative Cases:
- Feasibility study of public service platform in agricultural technology innovation field.
- Investment opportunity study of China red wine market.
- Feasibility study of resin manufacturing factory construction project for Nuplex.
- Shanghai World EXPO logistics operation & management.
- Investment opportunity study of Xian Horticultural EXPO Licensed products.
Ms. Anita Zhang Senior Consultant
Master degree of Business Administration, specializing in Marketing,have published papers of word-of-mouth marketing. Have 3 years’ experience in market study and management consulting. Have serviced clients mainly including EHKYU International, Basf, Semba、Monopy and etc..
Study aspect: Consumer research, Industry research, brand research.
Representative Cases:
- Home appliances consumer research
- Bathroom product consumer research
- Direct selling channel research of cosmetic industry
- Rice wine consumer research
- Business plan of LED materials
Ms. Angela Wang Consultant
bachelor degree of Business Administration,
Join in the Shanghai Expo commercial master plan, commercial merchants and operation,heavy experience of commercial merchants and consultant administration. Take part in some semi-conductor marketing project. Service clients mainly including Shanghai Expo Bureau, Panasonic Elec., LG , Samsung etc.
Study aspect: Commercial merchants plan, Marketing Plan, Commercial administration consultant.
Representative Cases:
- Join in system study of mid & high level cosmetic brand store
- Marketing plan of Longhua cloths & gifts market
- Function plan of Oriental Paris plot in Nanxiang, Jiading
- Shanghai Expo commercial merchant
- Shanghai Expo commercial operation project and emergency project
Mr. Arvin Lee Consultant
Bachelor degree of International Trade, qualified in Executive of Logistics. Have 7 years’ experience in foreign trade industry, 5 year’s in real estate plan & development, and 2 years’ in consulting field. Have serviced clients main include Shanghai Jahwa, Gold TaiYuen Group, Minsheng Investment, Xian 2011 International Horticultural Expo., etc..
Study aspect: Real estate plan, Marketing plan, Competitor research, Industry research.
Representative Cases:
- Industry research of cosmetics
- Bidding invited of the designing for Gold TaiYuen Group’s Xiangmei Garden in Kunshan
- Market Research of China High-end Healthcare Services
- Xian Expo Business Planning
- Project development of service apartment
Mr. Roland Feng Consultant
Master of economics. Have 1 years’experience in organization consulting and real estate plan. Have serviced clients main include Executive Committee of 2014 Qingdao International Horticultural Exposition, Changzhou Flower Expo Bureau,Pudong science and Technology Committee,etc.
Study aspect: organization consulting and real estate plan
Representative Cases:
- Operating facilities planning for 2014 Qingdao International Horticultural Exposition
- Shanghai planetarium construction project proposal
- Operation manual for The Theme Pavilion of The 8th China Flower Expo
- market feasibility report of the Expo Axis South Plaza project
Miss. Cyan Chen Consultant
Master of finance and investment; Bachelor of business economics. Have 1 years’experience in market research. Have serviced clients main include Shanghai Jahwa United Co.,Ltd etc.
Study aspect: Industry research; competitor research; retail research.
Representative Cases:
− Retail industry research
− Typical brands analysis
− Marketing research and analysis on new products
− Analysis the accounting reports of British airlines
− Consumer behavior research
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